News & events
Radio Advertising Campaign
We’d like to update you on the cherry industry’s integrated radio campaign that involves the industry’s marketing funding as well as substantial financial contribution from a consortium of cherry growers.
The timing of the radio campaign is 26th November to 14th December and during this time there will be > 500 radio cherry commercials being played across a number of different networks during premium timings aiming at specific target audience groups.
The key aims of the campaign are:
- Maximise the cherry industry’s selling window of 100 Days of the Australian market
- Drive pre-Xmas cherry sales, they tend to be slow (20% of cherries are sold in the single week including Xmas Day)
- Profile the health benfits of cherries
- Dial up the sense of urgency, buy now
- Provide the emotional connection “Cherish the Moment”
To listen to the advertisements, click on the links below.